ADIB — مصرف أبوظبي الإسلامي — Abu Dhabi Islamic Bank
ADIB · AI INTELLIGENCE PLATFORM · v10 HOLOGRAPHIC

ADIB SHARE Covered Card

Banking as it Should be
ACTIVATION RATE 0-90D
62.4%
+4.1pp
vs 58.3% LM
SWIPE → CASH-BACK LIFT
1.94x
+0.18x
post-utility
30D / 90D RETENTION
78.6%
-1.2pp
cliff @ D71
COST PER ACTIVATED CARD
412AED
-AED 38
blended
SHARIA-COMPLIANT REWARD
98.1%
= 0
audit clean
GCC EXPANSION READINESS
5/7
+1
KSA pending

◆ AI-SURFACED DECISIONS · HUMAN APPROVES ◆

D-01
Push utility nudge to D45 dormant cohort
+3.2% activation
MohamedAPPROVED
D-02
Pause Snapchat under-25 spend (cAC > AED 920)
-AED 78K /mo
NikhilAPPROVED
D-03
Expand Sharia-compliant reward across all SKUs
+1.1pp retention
AlefiyaREVIEW
D-04
Welcome-bonus reroute: Lulu → Carrefour
+AED 41 ARPU
MohamedREVIEW
D-05
Helper-inclusive benefit tier — pilot 5K cards
+8.4% NPS
VivekBLOCKED

AI VISIBILITY · CITATION SHARE

ChatGPT34% · #1
Perplexity26% · #1
Gemini19% · #2
Claude12% · #2
Grok6% · #3
Bing CP3% · #4

GCC EXPANSION · 7 EMIRATES GLOBE

UAELive
KSAPilot Q3
KuwaitScoping
BahrainScoping
QatarBacklog
OmanBacklog

3-YEAR ARC · TEMPORAL

Y1
AI Intelligence
Dashboards • assistants • data layer • single source of truth
Y2
CRM Activation
Cohort + lifecycle journeys • 60-90d cliff defeated
Y3
MMM + Econometrics
Cross-channel attribution • marginal-ROI optimisation
ADIB AUM55.4B AED+25%·Active Accounts192,500+15.2%·NPS75+8 pts·UAE Banking SOV8.3%+1.2pt·ROE28.4%+8% YoY·NPA2.5%▼ record low·Murabaha velocity+3.1×vs FAB·CPC AED3.75+12%·SHARE conversions12,459+41%·Sharia compliance99.9%AAOIFI·AI models prod75 live·ADIB AUM55.4B AED+25%·Active Accounts192,500+15.2%·NPS75+8 pts·UAE Banking SOV8.3%+1.2pt·ROE28.4%+8% YoY·NPA2.5%▼ record low·Murabaha velocity+3.1×vs FAB·CPC AED3.75+12%·SHARE conversions12,459+41%·Sharia compliance99.9%AAOIFI·AI models prod75 live·